Actor, comedian, and producer—these are titles often associated with Will Ferrell. But now, it seems he can add ‘underwear model’ to that list, albeit in a particularly Ferrell-like fashion.
In an unexpected and entertaining move, Will Ferrell has taken on a new role as the face of a Skims campaign. But it’s not just the actor himself who’s in the spotlight; rather, it’s his latest character, a charming athlete alter ego, that’s garnering attention.
Fans will soon see Ferrell embody Lonnie Hawkins, an aging professional golfer, in Netflix’s eagerly awaited series “The Hawk.” At the age of 58, Ferrell gamely embraced this character, even stripping down to his underwear for some in-character promotion.
On Monday, Skims took to Instagram to share a series of amusing images featuring Hawkins in his underwear. Accompanied by the cheeky caption, “@LonnieTheHawk knows he’s still got it,” the fictional golfer’s online persona has already attracted over 70,000 followers.
In these photos, Ferrell, as Hawkins, can be seen modeling men’s briefs from the brand, complete with a tank top, tube socks, and the character’s unmistakable accessories: a “Hawk” visor and puka shell necklace.
Skims co-founder Kim Kardashian even narrated a corresponding video spot, in which Ferrell’s character hits the golf course in his skivvies.
“His body says retire. His Skims say one more round,” Kardashian deadpans, calling Skims “built for men who still know they’ve got it.”
Ferrell and Kardashian teased their collaboration a few weeks ago on Instagram, with the reality icon teaching the athlete how to snap the perfect selfie.
The caption on the pair’s joint upload reads, “My name is Lonnie Hawkins. This is an Instagram post. Please comment if I posted it. Thank you Kim for helping me post. Is this going through? Can people see it. Comment below if you can see this post. Please use all caps.”
Ferrell joins a long list of famous Skims campaign stars; Nelly Furtado, Hailey Bieber, Kylie Jenner, Cardi B and Charli XCX are among the many celebs who’ve posed for Kardashian’s company in the past.
And while Skims’ men’s line hasn’t been around for quite as long, Usher and Post Malone have appeared in past ads as well.
“The Hawk” hits Netflix on July 16.