A 69-year-old woman died Wednesday after she was shot in the face on a New York City street in broad daylight.

The woman was shot at the corner of 110th Street and Madison Avenue in East Harlem at around 12:25 p.m., the New York Police Department told Fox News Digital.

The unidentified attacker fled. The woman was taken to a hospital, where she was pronounced dead.

New York Mayor Eric Adams, a former NYPD officer, has called for tougher criminal justice policies to address crime in the city.  (Barry Williams/ New York Daily News; WNYW)

“When we lose our elderly, we lose our community,” she continued.

One witness said she was “shocked” that this happened on 110th Street.

“For this to happen at 12 o’clock in the afternoon? It’s insane,” another witness told the news station.

New York City Mayor Eric Adams is running for re-election this year.  (AP/Julia Demaree Nikhinson)

The victim’s name has not been released, and investigators have not disclosed a motive for the deadly shooting, the NYPD said.