Jordon Hudson is treading on thin ice with Bill Belichick’s inner circle as she inches closer to securing trademarks linked to her renowned partner.
The former cheerleader and Miss Maine contestant, now 25, entered into a relationship with the legendary 74-year-old coach in 2024, stirring up quite the controversy due to their significant 49-year age difference.
Over the past two years, Hudson has struggled to win over Belichick’s family. His daughter-in-law, Jen, even confronted her in public at a North Carolina game last season. Additionally, Belichick’s friends have voiced their worries about the level of influence Hudson appears to wield over him.
Trademarks like ‘Chapel Bill’ and ‘Chapel Bill (Bill’s version)’—a nod to the Chapel Hill campus in North Carolina—might soon be under the ownership of Hudson’s TCE Rights Management company. This business was established to handle intellectual property, trademarks, and copyrights.
TCE has filed four trademarks, all of which have been published in the US Patent and Trademark Office’s Trademark Official Gazette. This publication initiates a 30-day period during which the public can file objections.
Jordon Hudson has moved a step closer to acquiring trademarks tied to boyfriend Bill Belichick
Hudson, 25, has reportedly filed applications for a number of Belichick-focused trademarks
If nobody opposes it during that period, the trademark application will move to the next stage of the registration process.
The other trademarks Hudson is attempting to acquire are for ‘All-Belichick Team’ and ‘All-Time Belichick Team.’
TCE, which is one of at least 16 companies created in Massachusetts by Hudson, filed at least 22 trademark applications in 2025, most of which related to Belichick in some way.
Four applications for trademarks that were owned by the New England Patriots, the NFL team Belichick won six Super Bowls with, were rejected by the US Patent and Trademark Office. Those applications were reportedly for ‘Do Your Job (Bill’s Version),’ ‘Ignore the Noise (Bill’s Version),’ ‘The Belestrator (Bill’s Version),’ and ‘No Days Off (Bill’s Version).’
Hudson’s efforts to generate cash from her boyfriend – who has a reported net worth of $70million – is unlikely to go down well with the same friends and family who expressed concerns over the relationship last year.
The New York Post reported in April 2025 that members of the NFL great’s inner circle were left ‘shaking their heads’ at Hudson’s increased control over him and had contacted him to voice their disapproval.
‘They are talking to him about her, but very gently because they know how deep in he is,’ the Post quoted an insider as saying. ‘She saw an opening and she took it.
The couple’s romance has been under extreme scrutiny since they went public back in 2024
Hudson had a furious row with Belichick’s daughter-in-law, Jen (left), at a UNC game last year
‘This guy is known as being such a strong voice and in many ways autocratic — and here he is becoming mush in her hands and letting her direct everything. She is so much younger, so inexperienced and so lacking in perspective and professionalism.’
The Daily Mail also revealed last week that Hudson is an ‘outsider’ in her own family and many of her distant relatives have never met Belichick.
A source told us: ‘A lot of Jordon’s extended family has never met Bill. In fact, she doesn’t have a relationship with many of them and hasn’t talked to them in years.
‘Her extended family is all pretty close and she’s the exception. Many of them aren’t shocked to see her relationship with Bill play out the way it has, but she doesn’t get along even with a lot of her family.
‘She’s always kind of been hard to get along with and the outsider.
‘They found out about her relationship with Bill like the rest of the world. They found the whole thing really odd. She always kind of just has beat to her own drum.’
Hudson’s control over Belichick has reportedly left members of his inner circle concerned
Hudson seems to be close with her immediate family, however. Belichick was spotted sitting next to her father, Heath, as they supported her together at the Miss Maine USA contest last year.
He was escorted into the event by security before shaking hands with Heath and smiling at him ahead of the pageant getting started. Heath was also escorted to the front row seats by the former Navy veteran for the second day of the event, hoping to see his daughter, 25, don the winners tiara.
Hudson was raised by parents Heath and Lee in Provincetown, Maine and is known to have two sisters, Jenna and Becca, and a brother, Jonathon.
She has revealed in the past that many of her relatives are fishermen and she spent hours as a child on the Maine waters helping her parents’ business.
