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The theme of Budweiser’s 2023 Super Bowl commercial is six degrees of separation. The idea hinges on the widely accepted belief that everyone is “six degrees away from each other,” as “Footloose” star Kevin Bacon notes during the ad. “But some are just a six pack away,” added the star. Bacon speaks over a montage as a group of people transport a case of beer through a lively city. And even though the star didn’t appear in the Pulitzer-nominated play or the Oscar-nominated film, which was inspired and shares a name with the concept, Budweiser still had good reason to enlist his help.Â
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According to People, Budweiser was influenced by Bacon’s attachment to the game, Six Degrees of Kevin Bacon, which borrowed the concept to mark connections between himself and other actors. Interestingly enough, it took Bacon a moment to process the connection. “It wasn’t until I actually saw the spot that I said to myself, ‘Oh, that’s right. A six-pack is six degrees of connection,” shared Bacon with the publication. “I didn’t even think to myself, ‘Oh, of course, they’re coming to me.’ I just thought they wanted me because of my voice.”
