Rihanna is embracing the holiday season with a little help from her children.
The singer and Savage X Fenty founder appears with her sons, RZA, 4, and Riot, 3, and daughter, Rocki, 1, in the lingerie brand’s festive campaign, which debuted Oct. 9.
For the holiday photoshoot, Rihanna and her children coordinate in red-and-white snowflake onesies as they relax inside a cozy blanket fort decorated with faux snow, oversized polar bear figures and penguin props.
“Cozy up to a little holiday magic in matching onesies,” Savage X Fenty wrote in the caption accompanying one collection of images.
Rihanna also gave fans a closer look at the family shoot by sharing additional pictures on Instagram.
“Just here to start off cozy szn! gang sold separately @savagexfenty,” she joked.
The campaign marks the first Savage X Fenty appearance featuring Rihanna and all three of her children together.
RZA and Riot previously joined their mother in last year’s campaign, modeling navy onesies covered in a bandana print. This year, Rocki steps in front of the camera for the first time—and even gets her own moment posing beside a giant plush polar bear.
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Rocki has recently been making more high-profile appearances. In April, she joined Rihanna for a W magazine feature, dressed in a Dior Haute Couture diaper and headpiece created by Jonathan Anderson.
Rihanna later posted behind-the-scenes video from the shoot, playfully admitting, “The latest fashion killa just joined our set. She kind of outshined me.”
Months later, Rocki appeared alongside her father, A$AP Rocky, in W Magazine China’s “The Love Issue.”
Rihanna and Rocky welcomed their daughter on Sept. 13, 2025. Rocki joined her older brothers, RZA, born in 2022, and Riot, who was born the following year.
In August, the three siblings traveled with Rihanna to Barbados, where they visited the street where she was raised—a location now named Rihanna Drive.
“One minute I feel like that kid from Westbury…the next minute I’m bringing my own kids back to ‘Rihanna Drive,’” Rihanna wrote afterward. “Trippy how life works!”