For the seasoned model Molly Sims, countless hours spent in the makeup chair paved the way for her current achievements.
The founder of YISE Beauty, Molly recently spoke exclusively with E! about her latest creation, the Xtremely Quenched Peptide Instant Glow Moisturizer. This launch coincides with a subtle yet significant shift for the brand: a change in its name.
“Many struggled with pronouncing YSE,” Molly shared. “People often asked, ‘What does it mean exactly?’ We’re not redefining ourselves, just providing clarity. After all, we’re a group of women becoming wiser.”
Understanding that her consumers are discerning and informed, Molly emphasizes that her products must meet this expectation. That’s where Xtremely Quenched comes in, a moisturizer that aims to surpass the conventional with its innovative components:
“A lot of women find their makeup doesn’t stay on by lunch and they think it’s their makeup, but it’s because your skin is not hydrated. There’s nothing to hold to the makeup, there’s slipping, it’s sticky,” but Xtremely Quenched aims to solve that, Molly shares.