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Remember the thrill of diving into a cereal box, elbow deep, to find that coveted toy before your siblings could get their hands on it? For many, this nostalgic memory is akin to the era of Walkmans and cassette tapes. Unfortunately, the tradition of cereal box treasures has faded into obscurity, leaving modern kids with little understanding of this simple joy. However, there is good news for those yearning for a taste of childhood delight. Starting April 26, Kellogg’s is reviving this cherished tradition, albeit for a limited time, to celebrate the upcoming release of ‘Toy Story 5’ on June 19.
Whether you’re a fan of Frosted Flakes or another Kellogg’s favorite, the anticipation of discovering a surprise inside will soon be a reality once more. This initiative not only serves as a marketing nod to the beloved film franchise but also as a delightful trip down memory lane for adults who grew up with the iconic cereal toys.
So, as the clock ticks down to this cereal renaissance, keep an eye on your local grocery store shelves. And while you’re at it, perhaps check out Amazon’s Kitchen Outlet for some daily deals to complement your breakfast experience. After all, a little nostalgia never hurt anyone.
Kellogg’s is bringing back nostalgia with cereal box toys in honor of ‘Toy Story 5’
(SavorNation) – For folks of a certain age, the memory of shoving your entire forearm into a fresh box of cereal to extract the toy at the bottom before your siblings can get a crack at it is a fond one. Sadly, toys in cereal boxes have gone the way of the Walkman in recent years and most kids now have never known what it’s like to dig treasure out of a box of Frosted Flakes. That’s why we’re pretty thrilled to hear that starting on April 26, Kellogg’s is bringing that simple joy back, albeit temporarily, in honor of the ‘Toy Story 5’ release on June 19.
Check out the deals of the day on Amazon’s Kitchen Outlet
If you’re wondering what happened to toys in cereal boxes, there are pretty solid reasons for their disappearance. Concerns for the environment (i.e., tons of little plastic toys being produced that will likely be in a landfill shortly) and a push to not entice kids into begging for sugary cereals led to cereal box toys being gradually phased out. Those reasons make sense, for sure, but it’s an undeniable bummer to those of us old enough to remember the excitement of finding the toy at the bottom of the box. It’s very cool to hear that our kids will have a chance to experience it too when Kellogg’s puts a series of Toy Story figurines into its cereal boxes. Kids can find Buzz, Jessie and Woody toys for a limited time in the weeks leading up to the movie’s release.
“At Kellogg’s, there’s a real sense of childhood nostalgia tied to the moments families remember most – and breakfast is a big part of that,” said Laura Newman, VP Brand Marketing at WK Kellogg Co. “Bringing toys back inside the box reintroduces that sense of discovery through a simple, screen-free moment of play that parents can now share with their own kids. Collaborating with ‘Toy Story 5,’ which explores the role of toys in a tech-driven world, made this moment even more meaningful.”
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