Oscar Mayer’s Wienermobile race coming back to the Indy 500
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INDIANAPOLIS (AP) — The iconic Wienermobiles are gearing up to return to the Brickyard this May, seizing another opportunity to bask in the excitement of one of racing’s most prestigious weekends.

Oscar Mayer revealed on Sunday that all six of its famously mobile hot dogs will once again grace the legendary 2.5-mile track at the Indianapolis Motor Speedway. The quirky competition, known as the Wienie 500, is set to take place on May 22 as part of the annual Carburation Day events.

FILE – Oscar Mayer Wienermobiles head into the first turn as they compete in the Wienie 500 following the practice session for the Indianapolis 500 auto race at Indianapolis Motor Speedway in Indianapolis, May 23, 2025. (AP Photo/Michael Conroy, File)

Following last year’s roaring success, organizers were eager to offer fans another serving of this whimsical race, perfectly placed just two days before the iconic Indianapolis 500, a centerpiece event in the IndyCar series.

Fans can expect a familiar spectacle, reminiscent of last year’s debut event.

Each Wienermobile will showcase toppings themed after beloved American regional favorites and will proudly display unique custom decals. Drivers, known as Hotdoggers, will sport special racing suits as the beloved “Wiener Song” plays, culminating in a triumphant lap around the “wieners circle” for the winner.

Slaw Dog, which represents the Southeast, will try to prove it is beefy enough to defend last year’s crown. Four other regional favorites also are expected to return — Chi Dog (Midwest), New York Dog (East), Chili Dog (South) and Seattle Dog (Northwest).

But the Sonoran Dog may be replaced after failing to cut the mustard in 2025.

Fans can choose the final entrant from a menu of seven possibilities, including the Sonoran Dog, by visiting Instagram in the first “Pick Your Dog” Wienie 500 bracket. Updates will be provided on the Instagram account or on TikTok.

“The response to the first Wienie 500 was overwhelming, and we heard the fans loud and clear that they were hungry for more,” Kelsey Rice, Oscar Mayer brand communications director said in a statement. “This year, we’re supercharging the experience, delivering an even bigger, bolder and more unforgettable event that puts the fans at the forefront. With amplified engagement, intensified rivalries and more surprises in store, we’re giving the people what they want — an unparalleled live experience that will leave them craving more.”

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