The "Walmart Birkin," also known as the "Wirkin," is a handbag that closely resembles the luxury handbag, but for less than $100. Photo courtesy: BESTSPR/Walmart
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(NewsNation) — Walmart is offering an alternative to the Hermès Birkin handbag, making the luxury look accessible to a wider audience, but the budget-friendly piece has become a point of controversy in the process.

The “Walmart Birkin,” also known as the “Wirkin,” is a handbag that closely resembles the luxury handbag, but for less than $100.

The original Hermes Birkin is known for its exclusivity and high price tags, often ranging from about $9,000 to $500,000. Authentic handbags can be resold for hundreds of thousands of dollars.

The Wirkin has gained attention across social media platforms; but not everyone is a fan, sparking some debates online.

‘Wirkin’ floods TikTok

TikTok may be behind the viral rise of the Wirkin trend, with the bag gaining widespread attention across the platform.

Priced between $78 and $102, depending on the size, the Wirkin has inspired unboxing videos and users sharing styling tips under the hashtag #walmartbirkin.

However, the trend has sparked an online debate about luxury fashion versus fast fashion.

The "Walmart Birkin," also known as the "Wirkin," is a handbag that closely resembles the luxury handbag, but for less than $100. Photo courtesy: BESTSPR/Walmart
The “Walmart Birkin,” also known as the “Wirkin,” is a handbag that closely resembles the luxury handbag, but for less than $100. Photo courtesy: BESTSPR/Walmart

Luxury fashion vs fast fashion

Supporters view the Wirkin as a way to enjoy a Birkin-inspired look without the hefty price tag, while critics argue it diminished the exclusivity of the original.

Authentic Hermes Birkin handbags are handmade in France with exceptional craftsmanship, making them a status symbol coveted by celebrities and fashion lovers worldwide. However, their exclusivity makes them out of reach for most consumers.

PARIS, FRANCE – DECEMBER 18: Diane Batoukina wears a grey leather Birkin Hermes bag, during a street style fashion photo session, on December 18, 2024 in Paris, France. (Photo by Edward Berthelot/Getty Images)

While some view the Wirkin as the democratization of fashion, others argue it undermines the allure of high-end brands.

The trend has also prompted debates on consumerism, status and TikTok’s growing influence on fashion.

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