Ad campaign targets conservative groups’ opposition to abortion, IVF

Accountable.US is launching ads targeting a coalition of conservative organizations over their support of in vitro fertilization (IVF) and abortion restrictions.

The nonprofit organization will start running digital ads Friday. The static image features a white background with the statement “Abortion. IVF. Project 2025 Groups will ban it all,” according to the group’s plans, first shared with The Hill. 

The ads are slated to go on Google and Meta and will run for about a week, according to a source familiar with the matter. 

The digital ads are the second phase of the group’s “Expose Project 2025” campaign. The entire campaign is a five-figure expenditure, according to an Accountable.US spokesperson. 

Project 2025 refers to a transition program, developed by The Heritage Foundation, a conservative think tank, and other groups, that looks to staff the next “conservative administration” with ideologically aligned personnel and would help consolidate more power to the executive branch. Related policy papers have argued for bringing back the Comstock Act, which would restrict sending abortion pills by mail.

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Accountable.US warns that reproductive rights and IVF are in jeopardy as the conservative groups associated with Project 2025 are looking to limit abortion access and IVF. 

“The more we learn about Project 2025, the worse it gets,” Accountable.US Executive Director Tony Carrk said in a statement to The Hill. “From plotting to enact conservatives’ most restrictive anti-abortion agenda to date to scheming to turn U.S. troops on protestors, Project 2025 is an existential threat to our fundamental rights and freedoms on every level.”

IVF rose to the national spotlight last month after Alabama’s state Supreme Court ruled that frozen embryos are considered children. The decision caused a splintering within the GOP. Alabama Gov. Kay Ivey (R) signed a bill Wednesday shielding IVF providers from lawsuits or criminal charges over the “death or damage to an embryo” during the process.