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Fitness watches and wearable health trackers are designed to monitor us day and night. However, while these devices can look perfectly at home in the gym, their practical designs do not always complement a carefully chosen outfit.
Anyone who has removed a fitness tracker before heading to a wedding, party or other special occasion simply because it clashed with their clothes will know the problem well.
Now, popular fitness technology brand Whoop is tackling that style dilemma with a collection of new jewellery-inspired bands, transforming its health-tracking technology into an accessory users may be reluctant to take off.
The company says its research found that more than one in three women had removed their band for a special event. Although Whoop already offers its trackers in a range of colours and finishes, the latest collection is arguably its most sophisticated yet.
The new Meridian band range is crafted from waterproof stainless-steel Milanese mesh. Its tapered profile is finished with a magnetic clasp that can be adjusted to fit the wearer’s wrist.
The bands come in gold, rose gold, silver and matte black, allowing them to sit seamlessly alongside other jewellery. Priced at $299, the collection is compatible with the Whoop 5.0 tracker, which delivers up to 14 days of battery life.
To highlight its growing focus on fashion, Whoop brought together creative figures from the worlds of style, art, food and design for its campaign imagery, producing a striking series of portraits.
The campaign features Milan-based gallerist and curator Sofia Zevi, French jewellery designer Charlotte Chesnais, vintage fashion boutique co-founder Salima Boufelfel, Paris-based chef Zélikha Dinga and floral artist Yurika Moriya.
Whoop has introduced the stylish Meridian band collection, made from waterproof stainless-steel Milanese mesh and featuring a tapered shape with a magnetic closure
The range is available in gold, rose gold, silver and matte black, is designed to complement existing jewellery and costs $299
Whoop’s screen-free tracker gradually builds a picture of the user’s individual baseline, monitoring habits and behaviour to support health and performance. Its main measures include daily recovery, sleep and strain.
The device has become popular among athletes seeking a performance advantage, but it also appeals to people who simply want a clearer understanding of their overall wellbeing.
Because the tracker has no screen, there are no constant notifications or distractions. Instead, members open the Whoop app when they choose to review data such as HRV, VO2 Max, average heart rate, strain compared with recovery, cycle information and more.
The platform also analyses daily routines to create Healthspan data, including a Whoop age and pace-of-ageing score that indicate how lifestyle choices may be influencing long-term health.
The brand’s style credentials are underscored by campaign images featuring influential names from fashion, art, food and design.
For instance, regularly getting eight hours of sleep, spending enough time in heart-rate zones 1-3 and 4-5, achieving a target number of steps, maintaining lean body mass and recording a healthy HRV could all help lower a user’s Whoop age and pace of ageing. In some cases, the score may fall well below their biological age.
According to Whoop’s data, women are its fastest-growing membership group, increasing by 150 per cent year on year. The company’s decision to place greater emphasis on products for female users therefore comes as little surprise.
Whoop’s women’s health tools include hormonal and menstrual-cycle insights. The brand stresses that the feature is not a medical device and that its predictions for each cycle phase are estimates. However, according to the company’s research, its personalised model predicts 72 per cent of period start dates within a three-day window. Members can also record more than 40 symptoms, helping them build a more detailed picture of their individual cycles.
Eligible Whoop members who are new to Natural Cycles receive a complimentary 12-month membership worth approximately AUD $150
The menstrual-cycle feature allows users to assess whether their current cycle appears typical for them, using information such as skin temperature, resting heart rate and heart-rate variability.
Sleep may also play a role. A peer-reviewed study analysing WHOOP data from 42,759 menstrual cycles among 2,596 women found that those sleeping six hours a night had 1.3 times greater odds of experiencing a cycle that differed from their usual pattern by at least three days than women sleeping eight hours.
For users hoping to improve their sleep routine, the Whoop app recommends a bedtime based on their planned wake-up time, daily strain and recovery levels.
Eligible Whoop members who are new to Natural Cycles can also receive a complimentary 12-month membership, worth approximately AUD $150. It is another women’s health benefit that reflects the brand’s effort to expand its appeal among female users.
Through the Whoop-Natural Cycles integration, overnight skin-temperature readings are automatically transferred from the Whoop device to the Natural Cycles app. That information helps identify daily fertility status and supports reproductive-health tracking, including pregnancy planning and prevention.
At a time when women’s health has often received insufficient attention, the brand’s move to broaden its female-focused features is a welcome development.
To find out more about Whoop, click here.