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On December 17, sneaker enthusiasts can snag a pair of the exclusive “Sticky Kicks,” which contain genuine Denny’s syrup encased within the design. These unique shoes will be available for $195.
WASHINGTON — Denny’s is embracing the concept of “drip” in its most literal sense.
In honor of National Maple Syrup Day, the beloved American diner chain is unveiling Sticky Kicks, a special edition of high-top sneakers infused with actual Denny’s syrup. The release is set for December 17, celebrating the sweet topping that has long complemented Denny’s iconic Grand Slams.
These whimsical shoes are a collaboration with renowned footwear artist Dan Gamache, also known as Mache. They boast a clear panel filled with syrup, syrup-colored patent leather, vibrant yellow accents, and a Denny’s logo prominently embossed on the heel, making them a perfect homage to the classic breakfast condiment.
Each pair features a clear panel filled with real syrup, syrup-colored patent leather, tumbled yellow accents and a Denny’s logo embossed on the heel.
“Sticky Kicks are impractical, unnecessary, and completely over the top, which is exactly why we love them,” Ellie Doty, senior vice president and chief brand officer at Denny’s said. “At Denny’s, syrup isn’t just something we serve. It’s part of who we are. It’s our golden thread. So, it only makes sense we’d be the first to turn it into fashion.”
The shoes drop Dec. 17 at noon EST only on DinerDrip.com. Denny’s Rewards members will get early access an hour before the public with a special code. The sneakers will be available in men’s sizes 8–13 and will cost $195.
Mache said the project leaned into both craftsmanship and absurdity. “Sticky Kicks was just the right mix of over-the-top theming and maintaining the high standards of materials and fabrications that our sneakers are known for,” he said, adding that the syrup-filled design made for some “sticky moments” during its research and development stages.
“Creating this true collector’s shoe is something we are all so proud of,” he added.
Denny’s says the release is part of its ongoing effort to blend diner culture with pop culture in unexpected ways, and to prove that syrup isn’t just for pancakes anymore.
The announcement does come with one important disclaimer. The syrup in the shoe is not edible. Denny’s strongly advises against puncturing the shoes or trying to get a taste.