Share and Follow
Kansas City, KS – With the FIFA World Cup set to unfold across North America, host cities are gearing up to welcome a flood of international soccer enthusiasts. Businesses in these locations are already bracing for an influx of global visitors.
In Kansas City, a beloved barbecue joint is anticipating a surge of patrons eager to sample its renowned dishes like burnt ends, brisket, and the famous Z Man sandwich, as spectators make their way between matches.
Joe’s Kansas City Bar-B-Que, housed in a repurposed gas station, has carved out a reputation as a must-visit culinary landmark in the heart of Kansas City, Kansas.
SEATTLE AND VANCOUVER TEAM UP FOR CROSS-BORDER TOURISM STRATEGIES AHEAD OF 2026 WORLD CUP
The iconic Z Man sandwich, accompanied by fries, is a star offering at Joe’s Kansas City Bar-B-Que, drawing food lovers from all over. (Olivianna Calmes)
Restaurant leaders say many visitors traveling from all over make the BBQ joint a “must stop” on their trip.
“We’ll have people who show up, get dropped off by Uber, put their bags behind the counter over there and enjoy,” said Victor Brummel, general manager at Joe’s Kansas City Bar-B-Que gas station location.
Customers eat barbecue inside Joe’s Kansas City Bar-B-Que as businesses in World Cup host cities prepare for increased tourism. (Olivianna Calmes)
The FIFA World Cup is expected to draw millions of visitors across the United States, Canada and Mexico, with many fans traveling between multiple host cities during the tournament. Kansas City will host six matches, including a quarterfinal.
Joe’s said it is already preparing for one of the busiest stretches in the restaurant’s history.
“We are doing a total of 185 slabs of ribs today,” one staff member said during a tour of the restaurant’s smokehouse. “For World Cup, for instance, where we’re going to prep probably 400 at each location.”
An employee prepares ribs inside the kitchen at Joe’s Kansas City Bar-B-Que. (Olivianna Calmes)
The restaurant also plans to open on Sundays during World Cup games.
“The only thing that’s gotten us to open on Sundays before this is Patrick Mahomes and the Super Bowl,” Brummel said.
AUTOMATIC TIPPING PUSH BRINGS CONCERNS TO MAJOR US CITY AS RESTAURANTS BRACE FOR SURGE OF FOREIGN VISITORS
Along with adding staff and increasing food production, Joe’s is also opening another similar restaurant across the street ahead of the tournament.
Customers already visiting the restaurant say it is a can’t-miss destination for anyone coming to Kansas City.
A barbecue platter is prepared at Joe’s Kansas City Bar-B-Que in Kansas City, Kansas. (Olivianna Calmes)
The tournament opens in Mexico City on June 11 and will feature matches across 16 host cities in the U.S., Canada and Mexico.
This is the largest World Cup ever with 48 teams and 104 matches.