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Madison Square Garden is set to auction off a pair of celebrity courtside seats for Game 3 of the NBA Finals, featuring the New York Knicks versus the San Antonio Spurs. This event aims to raise funds for youth initiatives in the city.
The auction kicks off at noon on Thursday, offering what MSG CEO James Dolan describes as a “once-in-a-lifetime opportunity” for fans to witness the Knicks’ first NBA Finals home game in over 25 years.
The money raised from this exclusive auction will benefit the Garden of Dreams Foundation, a charity dedicated to supporting underprivileged children in the area.
“At Madison Square Garden, the Garden of Dreams Foundation represents our most significant effort, and we take pride in its significant positive impact on hundreds of thousands of young lives throughout the tri-state area,” Dolan remarked.
“Providing Celebrity Row seats for the NBA Finals at The Garden not only delivers a unique experience for fans but also backs an organization that genuinely transforms lives,” he added.
The Knicks also announced last week the team would donate hundreds of free NBA Finals tickets to underprivileged youth in the Big Apple. The Garden of Dreams is receiving 250 tickets each for Game 3 and Game 4 and another 250 tickets if a Game 6 is played at the Midtown arena.
 The foundation has helped an estimated 480,000 youngsters since 2006.
 Details about the auction are expected to come at Knicks.com/celebrityrowauction.