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HomeEntertainmentWhy Kylie Jenner Landed Victoria’s Secret’s Coveted Fantasy Bra

Why Kylie Jenner Landed Victoria’s Secret’s Coveted Fantasy Bra

Kylie Jenner stepped into the spotlight at the Victoria’s Secret Fashion Show, with support from Timothée Chalamet and Kris Jenner.

Kylie Jenner is officially keeping up with the Angels.

The Kardashians star made her Victoria’s Secret Fashion Show debut on Oct. 18, becoming the first non-Angel to wear the iconic Fantasy Bra since the lingerie brand’s signature piece last appeared on the runway eight years ago.

Jenner modeled the $50 million bustier, which featured a $22 million yellow diamond centerpiece and 4,410 additional natural diamonds. The high-profile honor placed her among former Fantasy Bra models including Gisele Bündchen, Heidi Klum, Tyra Banks, Adriana Lima, Alessandra Ambrosio and Candice Swanepoel.

Why did Victoria’s Secret select Jenner for one of the show’s most anticipated moments?

“Kylie really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing,” Victoria’s Secret chief creative officer Adam Selman said in an interview with Vogue published Oct. 18. “That’s the exact same thing that we do. The show is so big, it’s true entertainment, and I think that she is a great catalyst for that.”

“She’s really created her own culture—which, how many people can say that?” Selman added, describing “fandomonium” as the central idea behind this year’s show.