Time is money.

Barron Trump flashed a nearly $50,000 Rolex on his wrist while arriving at Trump Tower in NYC with his mom, Melania.

According to photos exclusively obtained by Page Six, the 19-year-old college student and the first lady were seen arriving at the 58-story skyscraper — developed by President Trump — on Sunday.

For the outing, Barron wore a black shirt underneath a dark blue bomber jacket and black jeans.

He also rocked a pricey yellow gold “Daytona” Rolex on his left arm, which retails for $48,700 online.

Melania, 54, wore a gray trench coat over her shoulders and a pair of sunglasses.

The mother-son duo’s appearance came a day before classes are set to resume at New York University’s Stern School of Business — where Barron is currently enrolled for his freshman year — after spring break.

When the president’s youngest son started classes last fall, he was flanked by a security detail when he strolled through the campus.

In December 2024, Melania, 54, shared that the teen is aware that he cannot have a normal college experience as a child of the POTUS.

“I don’t think it’s possible for him to be a normal student. His experience at college — it’s very different than any other kid,” she said on “Fox and Friends” at the time.

“I’m very proud [of] how he’s handling [it]. He’s very strong and he knows that he’s in a different position than other children.”

Although his time at NYU is vastly different from other students, Barron is reportedly a fan-favorite of the ladies on campus.

“He’s at Stern so he’s studying business in some way. He’s a ladies’ man for sure. He’s really popular with the ladies,” a source told People in December.

“He’s tall and handsome. A lot of people seem to think he’s pretty attractive — yes, even liberal people like him,” the insider added.