Brittney Lee Saunders, a multimillionaire entrepreneur, unveiled the unusual inspiration behind her fashion label's name, Fayt, on Monday. Many might wonder why she chose this particular spelling over the conventional "Fate," and Saunders had an intriguing explanation to share.
At 29, the influential businesswoman took to Instagram, offering her followers an inside look at the thought process that led to the distinctive branding choice. She recounted how the decision was far from arbitrary.
During her candid video, Saunders confessed a genuine fear that she could face legal action for using the more common version of the word "Fate."
'I remember pondering, "If I spell it the normal way, what if I get sued?" Back then, my understanding of business nuances was quite limited,' she candidly expressed.
Saunders further clarified that her decision boiled down to this concern: 'The sole reason behind altering the spelling was my apprehension of potential legal repercussions.'
Multimillionaire entrepreneur Brittney Lee Saunders, 29, (pictured) revealed on Monday the very bizarre reason she named her successful fashion label Fayt rather than "fate"
Brittney admitted she's since learned that's not the case.
However, while the alternative spelling may have saved her from 'being sued', it hasn't prevented fans from getting the pronunciation utterly wrong.
'I genuinely cannot believe how many people have thought that my business name was pronounced "Fat The Label",' Brittney said.
Fayt The Label was launched in September 2017 while Brittney's YouTube career was in full swing.
Getting into the nitty gritty of what went on behind-the-scenes when she developed the brand, the influencer had a strange thought process behind the name
The label offers stylish clothing in a wide variety of sizes and high-quality fabrics, with sizes ranging from 6 to 24.
High school dropout Brittney has an estimated net worth between $4million to $5million and recently launched her fifth brand - a coffee shop.
The beauty YouTuber turned businesswoman is known for her likeable personality and relatable social media content.
She's the proud CEO and founder of Fayt The Label, Staple Swim, Form Active, Fayt The Store, Outdo Collective and Outdo Espresso.
She explained to her followers in an Instagram video that she was scared she could be 'sued' for using the original spelling of the name "fate"