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In a recent appearance on Breitbart News Daily, Breitbart News Tech Editor Colin Madine delved into how Google allegedly marginalizes right-wing perspectives through its “search visibility” and selective news presentation. Madine highlighted the various tactics Big Tech employs to stifle conservative voices, despite the emergence of new strategies for Americans to counteract this bias.
Madine referenced an enlightening study by AllSides, a nonpartisan organization, which scrutinized prominent Big Tech news aggregators, including Apple News and Google. The research unveiled a significant imbalance in the coverage of left-leaning versus right-leaning stories.
“When individuals visit Google and turn to the news tab or their app, they anticipate an array of stories from diverse viewpoints. However, they are met with a selection heavily skewed towards leftist narratives—73 percent—and a mere one percent representing conservative views,” Madine explained. This observation aligns with findings from a recent Media Research Center study, which reported a similar underrepresentation of conservative sources.
Moreover, Madine noted that even the scant conservative content originates from a limited range of outlets, notably Fox News, and rarely involves serious discussions on current affairs or political issues.
“The stories attributed to conservative outlets often revolve around trivial topics like celebrity activities or sports events, such as ‘Here’s what Sydney Sweeney did’ or ‘Here’s the Australian Open,'” Madine remarked. He further criticized Google’s manipulation of news dissemination and highlighted its ongoing efforts to suppress right-wing content through its widely used search engine.
“That’s where Google really attempted to kill Breitbart News and conservative media in general,” Madine said, walking through some of the weird things that happened in connection with Google after the 2020 election. After looking into it at the time, Breitbart News and other conservative outlets saw similar trends of being squashed via search visibility.
“The astonishing fact that the number one point we made through our research – and other conservative outlets found similar trends once they understood what to look for, by the way – is there’s this concept called search visibility, and that means how findable is your company on Google? You know, whether you’re a news outlet, a manufacturer, whatever you do for work – how can people find you on Google?” Madine said.
As it turned out, Google had lowered Breitbart News’s search visibility by 99.7 percent during the first Trump administration, between 2016 and 2020.
“Just think about that for a second. You know, they made us almost impossible to find through Google. … Our editor-in chief, Alex Marlow made a video where he typed a word for word Breitbart headline in, and you still wouldn’t get a link to Breitbart, even using our exact headline,” he said. “That’s how Google silences people.”
Host Mike Slater provided another example by typing SPLC, the Southern Poverty Law Center, and Kash Patel into Google News, given the news of the leftist organization – which has also targeted Breitbart News – being indicted on federal fraud charges. The first source that popped up was Al Jazeera.
“There’s no reason for the algorithm to be like, ‘Oh, Slater loves Al Jazeera,” Slater remarked.
“They just don’t want us to exist,” Madine said. “… But you also have to understand something. Google is the world expert in understanding the psychology of search, and they’re the world experts in making things go viral, right? So what that means is they also know how to make things not go viral. You don’t learn one without the other.”
“So Google understands the psychology of people using search engines, new search engines, whatever, most people click on the top two items,” he said, noting that the vast majority of individuals never make it past the first page of results.
Madine added, “Oftentimes, they’re perfectly happy saying like, ‘Oh, we have a conservative source on page three’ because they know no one makes it to page three. It’s very pernicious. It’s all based in lies.”
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Readers can click on the orange “fight back” button found here, which will take you directly to the “Source Preferences” page. “Breitbart.com” is already populated. Simply click on the box to the right to select Breitbart as a preferred source.
Breitbart News Daily airs on SiriusXM Patriot 125 from 6:00 a.m. to 9:00 a.m. Eastern.