Victoria Beckham is investing $3 million (£2.3 million) in developing daughter Harper’s skincare brand, Harlo. The figure covers development costs alone, with the business still likely to be about a year away from making its first sale.
The investment is disclosed in the first accounts filed by H7B Ltd, a company founded by Victoria Beckham and Oliver Shipton, who also works with her at the profitable Victoria Beckham Beauty makeup and skincare business.
H7B takes its name from Harper’s initial and the number seven, her middle name. The company was incorporated in October 2024, when Harper was 13.
The planned launch of Harlo, a skincare brand aimed at teenagers, is expected sometime in the second half of next year—likely after Harper completes her GCSE examinations in May and June. She turns 16 in July.
Sources say Harlo is “nothing to do with” Victoria Beckham Beauty and will operate as a completely separate, independent business. That makes the investment a significant vote of confidence in Harper’s potential as a beauty entrepreneur.
The accounts, covering the period from October 2024 to December 2025, show that the company owes creditors $3,387,000. The debt is listed as due “within a year”.
H7B describes its activities as “brand creation”. The accounts also record more than $2.8 million in “amounts owed by group undertakings”, suggesting the company has borrowed a substantial sum of money.
Victoria Beckham is investing $3 million (£2,265,348) in developing daughter Harper’s skincare brand, with the business still likely to be about a year away from making its first sale.
Unusually, all the balance-sheet figures are reported in US dollars. Lawyers representing Victoria have also applied to trademark the name “Harlo” in the United States.
A spokesman for Victoria declined to comment.
The first sign that Harper might follow her parents into business came in October 2024, when Victoria was in New York to launch a new perfume. David and Victoria Beckham, whose combined net worth is reportedly more than $1 billion, have both built successful business ventures.
Asked to write down her hopes for the future on a piece of notepaper beneath the words “my reverie”—the name of Victoria’s new fragrance—the then 13-year-old wrote: “To create an amazing brand when I am older.” Victoria later shared the note with her more than 30 million Instagram followers.
That was also the month H7B was registered at Companies House. In the months that followed, attempts to trademark the name Haiku for Harper were unsuccessful, and the project was subsequently renamed Harlo.
Harper is understood to be working with members of her mother’s expert team to create a range that could include a cleanser, toner, lightweight moisturiser and possibly lip balms.
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Earlier this year, Harper took time away from school to accompany her mother on a business trip to New York. She attended events linked to Victoria’s collaboration with Gap and the launch of her perfume.
Speaking on Emma Grede’s podcast earlier this year, former Spice Girl Victoria said the idea for Harper’s skincare brand came from her daughter after other beauty products triggered an acne problem. “She came to me two or three years ago and she was really struggling with her skin,” Victoria said.
“She used to have beautiful skin, but like all young girls she was enticed by beauty brands and she was putting a lot of product on her face that was not suitable for her skin and consequently ended up going to see a dermatologist because her skin was really, really bad.
“[Harper] said, ‘I want to create a brand because I know what I want and I don’t want other people to have to go through what I have been through.’”
H7B, named after Harper’s initial and the number seven in her middle name, was established in October 2024 when she was 13 (pictured together in June 2026).
The plan is to launch Harlo, Harper’s teen skincare brand, in the second half of next year, probably after she takes her GCSEs in May and June. She turns 16 in July.
Apparently there are ambitions for Harper’s brand to rival Hailey Bieber’s Rhode Beauty, although that sounds unlikely.
Victoria’s holding company – which comprises both the fashion and beauty businesses – made an operating profit of £7.3million in the year to December 2025, a huge improvement from the previous year’s figure of a £1.5million loss.
The fashion business alone made an operating profit of £1.5million.
But the full position which is that after tax the fashion business actually made a loss of £1.7million.
What’s more, the full accounts also show that there was a new loan to the fashion business of £1.5million. Sales of fashion are indeed booming, reveal the full accounts at companies house, but the cost of sales is still absolutely sky high and stands at £17.5million for the fashion business which is actually an increase on the previous year. The fashion brand also owes £59million to creditors.
When you include the make up and beauty brand the figures look better. Victoria Beckham Holdings made an operating profit of £7.3million, and after tax made a profit of £2.4million.
The Beckhams’ oldest son Brooklyn famously said in an Instagram post in January this year that his parents had exploited him and put the needs of the Beckham brand ahead of family life. He also complained that they had tried to split him and wife Nicola Peltz up.