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One of the nation’s leading pizza franchises is exploring the possibility of launching a pizza with enhanced protein content.
This development was revealed during a recent conversation with Sandeep Reddy, the Chief Financial Officer of Domino’s, as reported by Brian Sozzi, executive editor at Yahoo Finance.
The concept emerged from discussions with analysts at Bernstein, a renowned investment research firm based in New York. Although the CFO did not confirm any specific product innovations, the idea was put forward.
“For competitive reasons, management refrained from sharing details on specific innovations. However, we recognized that concepts like a protein-enriched pizza, an updated chicken platform, and variations on existing offerings—such as a deep dish or new crust stuffing—are feasible and likely part of the company’s long-term strategic plans,” the note stated, according to Sozzi.
Fox News Digital has reached out to Domino’s for their comments on the matter.
While Domino’s has not confirmed plans for a protein-focused pizza, the concept tracks with a broader industry push toward higher-protein menu offerings.
“There’s no doubt protein is on the rise,” said Maeve Webster, the Vermont-based president of Menu Matters and a restaurant industry expert.
From a consumer standpoint, protein is “intuitive and requires little advanced understanding,” Webster told Fox News Digital.
“Protein is good,” she said. “Most people like eating it in some form, and adding it to anything will make it healthier.”
“Obviously, that’s reductive, but that’s as easy as it is for the consumer — most of whom don’t want to or don’t have the time to dive deeper into health issues.”
She also cited the continued growth of GLP-1s as a key reason for protein’s booming popularity.
“Adding protein to popular and indulgent items can reduce any guilt associated with its consumption,” she said.
“Recently, we’ve seen fiber begin to challenge protein as the trending macro nutrient, and the need for more fiber is greater than the need for more protein … But protein tends to be sexier, tastier — just another reason to add another slice of bacon to that burger — and more youthful.”
The news comes as demand for protein-rich foods continues to climb.
Earlier this year, the chairman and CEO of Coca-Cola floated the idea of adding protein or fiber to more soft drinks.
Last fall, Starbucks introduced its Protein Lattes and Protein Cold Foam, which contain between 15 and 36 grams of protein per beverage.