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A fierce competition has ignited over Marilyn Monroe’s iconic bra, with eager collectors willing to spend more than $5,000 for this alluring artifact.
This 36C undergarment, hailing from the glamorous 1950s, is set to be auctioned off on Thursday alongside a collection of items once belonging to the Hollywood icon.
Initially, the bra’s bidding began at a modest $25, but it rapidly escalated into the thousands, far surpassing its initial estimate of $1,000 to $2,000. To date, the auction has already attracted 13 bids.
“It’s invaluable,” remarks Martin Nolan, the executive director and co-founder of Julien’s Auctions. “I anticipate many will hold off until Thursday to bid, and it’s likely to soar beyond $20,000. There’s a global fascination with her.”
Nolan further notes, “There’s a fixation on her figure,” recalling an instance when a previous auction of Monroe’s lingerie drew a request from a woman who wanted to smell it.
“People want to feel close to her and there’s nothing more personal and intimate. She created this brand and part of that brand is her breasts,” he said.
Also expected to cause a bidding war at the Peninsula Hotel in Beverly Hills at 10am Thursday, are the gates to the Brentwood home where Monroe tragically died by probable suicide.
The wood structures, seen in iconic news footage from the day the model was wheeled out of the home on a gurney, stayed with the house until 1984.
Monroe bought them on July 19, 1962 for $314 just a couple weeks before she died. “They weigh 2,000 pounds, they were in disrepair, they’ve been restored,” Nolan explained.
The bombshell’s make-up is also of particular interest; her lipstick has reached $7,000 in early bidding and the price is expected to shoot up much higher.
“Again, the brand of Marilyn, what color lipstick did she use? Which mascara did she wear?” asks Nolan. He adds, “The fascination is her beauty.”
The auction is being presented by Julien’s and TCM as part of 100 Years of Marilyn to celebrate her 100th birthday.
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