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“Euphoria” has consistently defied conventional dress codes since its debut.
From the moment the HBO series hit screens in 2019, its fashion became as pivotal to its narrative as the script itself. The show not only set trends but also left viewers stunned by the boldness of its styles.
Entering the scene in Season 3, costume designer Natasha Newman-Thomas brought a more mature aesthetic to the characters, who have outgrown their teenage years. “I aim to challenge the norms whenever possible because that’s what creates dynamic storytelling and sparks conversations, whether people approve or not,” she shared with Harper’s Bazaar.
As the curtain closes on its third and likely final season, let’s revisit the iconic fashion moments that characterized each installment.
Season 1
The inaugural season dazzled with a wardrobe reminiscent of a dreamscape, featuring vintage treasures, unique eBay finds, and glimmering Swarovski crystals. Alexa Demie’s portrayal of Maddy Perez stood out immediately, thanks to her love for coordinated ensembles and daring cutouts.
Barbie Ferreira’s Kat underwent a punk-goth style evolution — leather harnesses, mesh, corsets — while Hunter Schafer’s Jules built a candy-colored world of anime-inspired layers and technicolor eyeshadow.
The Halloween episode was a free-for-all of film-inspired costumes, with the cast channeling everyone from Baz Luhrmann’s Juliet to “True Romance”-era Alabama Worley.
Season 2
Costume designer Heidi Bivens went darker and more designer-heavy when “Euphoria” returned in January 2022, tying each character’s wardrobe more tightly to their emotional spiral.
Zendaya’s Rue kept retreating into the same oversized burgundy Hanes hoodie, while Maddy graduated to a wardrobe of vintage designer dresses and more sophisticated, though still skin-baring, looks. Her New Year’s Eve dress — paired with “ultimate power wings,” as makeup artist Donni Davy described her eyeliner look to Page Six Style — launched countless dupes.
As Cassie, Sydney Sweeney’s gingham top and floral skirt, which Maddy memorably compared to “Oklahoma!”, became an instant meme, as did her pink swimsuit moments before the birthday party hot tub meltdown — and the latter inspired a 500-person waitlist for the style.
Season 3
“It’s not high school anymore,” Newman-Thomas told Harper’s Bazaar of the final season. “Each character has their own universe.”
Nate (Jacob Elordi) and Cassie’s wedding brought fashion chaos: the bride spilling out of a corseted Wiederhoeft gown, Maddy taped into a custom green cutout “revenge dress,” Jules in a barely-there Acne Studios number and Rue in a suit with her ever-present dirty Converse.
Nate’s $7,300 Bottega Veneta leather flannel, worn to a construction site, and Maddy’s faux-fur Ernest W. Baker coat at the pool, were reminders that practicality has little place on “Euphoria.”
Whatever the future may hold for the beloved show, the clothing has certainly made a mark on costume design history.