Baseball Enthusiasts Pay Tribute to Late Braves Owner Ted Turner for Revitalizing the Team and His Unforgettable Stint as Manager

The passing of billionaire Ted Turner at the age of 87 has elicited responses far beyond the realm of cable news, where he left an indelible mark with the creation of CNN.

Turner’s influence extended significantly into the sports arena, particularly through his ownership of TNT. This network became synonymous with NBA coverage, showcasing legendary players like Michael Jordan, Allen Iverson, and LeBron James from 1989 up until the 2024-25 season.

Although TNT no longer holds domestic media rights for the NBA, its iconic show, ‘Inside the NBA,’ remains a fan favorite. ESPN continues to broadcast the program, allowing audiences to enjoy the insights and banter of hosts Charles Barkley, Kenny Smith, Ernie Johnson, and Shaquille O’Neal.

While his achievements in yachting, such as winning the America’s Cup in 1977, might be less recognized among sports enthusiasts, Turner’s legacy in baseball is undeniable. Following his death, Atlanta Braves supporters fondly recalled his contributions to the team.

Clay Travis of Outkick.com reminisced about Turner’s unconventional promotions, stating, “Ted Turner used to have wet t-shirt contests on college night at Braves games,” in a post on X.

But it was a bizarre stunt in 1977, when he managed the Braves for a single game, that fans seemed to remember most following his death. 

Atlanta Braves owner Ted Turner celebrates following Game Six of the World Series against the Cleveland Indians on October 28, 1995 at Atlanta-Fulton County Stadium

Atlanta Braves owner Ted Turner smiles during his single game as the team’s manager 

‘RIP to Ted Turner. The last owner to manage a game’ cllct Media’s Darren Rovell remembered on X, before adding his own reference to that ‘wet T-shirt contest.’

Turner actually began the 1977 season by getting suspended by commissioner Bowie Kuhn over his pursuit of free-agent outfielder Gary Matthews. But with the team mired in a 16-game losing streak, Turner sent manager Dave Bristol on a scouting assignment and named himself interim skipper.

‘I have found out all I can from the stands,’ Turner told the Atlanta Journal at the time. ‘Now I want to learn first hand what is going on, what is wrong. It can’t hurt us. Not now. Not the way we’re going.’

As legend has it, Turner offered the leadoff spot in the batting order to pitching great Phil Niekro, who thought better of it and ultimately hit in the No. 9 spot. 

Baseball great Hank Aaron sits alongside Ted Turner at Fulton County Stadium in Atlanta 

Regardless, the Braves would fall, 2-1, to the Pittsburgh Pirates for their 17th straight defeat.

‘If I’m smart enough to buy the team, I ought to be smart enough to manage it,’ Turner told reporters after the loss in Pittsburgh. ‘This is like a game to me. This is just a big Little League team.’ 

Before the following game, National League president Chub Feeney intervened and ordered Turner out of the dugout. And as luck would have it, the Braves would win that game en route to a last-place finish in the NL East.

Even now, Turner is still credited with an 0-1 record as Braves manager on BaseballReference.com.

‘He was definitely a character, but the type of character I was a fan of,’ one fan remarked on X.

‘That actually is awesome,’ another added.

Turner removed as Braves manager after just one game and died with a lifetime 0-1 record 

Turner holds a bottle and an admirer as he and his crew celebrated their America’s Cup win

Turner would later sell the team in 2007, but not until after the Braves won their first World Series in Atlanta in 1995. The club had been champions in previous stops in Milwaukee and Boston but had yet to win the Fall Classic since moving to Atlanta in 1966.

Turner stepped away from baseball operations in the late 1980s and the team went from worst to first in 1991, winning the NL pennant and losing a dramatic seven-game World Series to the Minnesota Twins.

The next year, Turner bankrolled the $28 million acquisition of Cy Young winner Greg Maddux, who would join John Smoltz and Tom Glavine to form the most feared pitching trio in recent baseball history. 

The Braves would beat the Cleveland Indians in the 1995 World Series and remained the National League’s preeminent team for the remainder of the decade.  

Of course, it helped that fans across the country could watch Turner’s Braves on another of his cable channels, TBS.

‘I Loved watching The Braves on TBS growing up in Bama just like a lot of people,’ one fan wrote on X.

Turner was also remembered by Dale Murphy, the legendary Braves outfielder who was an All-Star fixture in the 1980s.

‘Nancy and I, and the whole Murphy family, along with the Braves family and TBS kids everywhere, were sad to hear of Ted’s passing,’ Murphy wrote on X. ‘Hard to put into words the impact he had on us. We are grateful for the chance to play for Ted. He changed so much in this world with tenacity and courage. Thank you, Ted. Rest in peace.’