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LAS VEGAS — On Wednesday, AMC Theatres revealed a $2 increase in the monthly cost of its Stubs A-List subscription, marking the second price hike in just over a year.
Starting July 15, the membership fee will rise to $29.99 per month in New York and California, while other states will see the cost reach $27.99.
This subscription offers members the opportunity to watch up to four movies weekly, including access to premium experiences like Dolby Cinema and IMAX. Additional benefits include waived ticketing fees, priority concession lanes, and complimentary upgrades for fountain drinks and popcorn.
The announcement, made by AMC CEO Adam Aron via email to subscribers, was strategically timed alongside CinemaCon, the prominent industry event in Las Vegas.
In his message, Aron noted, “We haven’t notified you of a price increase in A-List for over a year, despite rising operational costs at our theatres.” He emphasized that even with the new pricing, the membership remains “an excellent value” for frequent moviegoers who enjoy premium-format films.
The increase is the latest in a series of price adjustments since the program launched. When AMC introduced Stubs A-List in 2018, customers paid $19.95 per month for up to three movies per week. The subscription was conceived as a rival to MoviePass, which offered an unsustainable model of one movie per day for $9.95 per month before filing for bankruptcy.
In May 2025, AMC raised A-List to $27.99 per month in New York and California and $25.99 elsewhere, while adding a fourth weekly movie reservation to the plan. This latest increase carries no new benefits.
Some subscribers reacting to the news on Reddit noted that the membership is still a great value, especially for moviegoers who frequently see IMAX movies. Others took issue with the tone of Aron’s email, which included several paragraphs about AMC’s business before disclosing the price change, prompting criticism that the company was attempting to bury the announcement.
The price hike comes at a critical time for the film industry, with theater attendance stagnating and annual domestic box-office grosses still down about 20% from pre-pandemic levels, intense competition from streaming and inflation increasing overhead costs.