The controversy surrounding Good Good’s “tone-deaf” Callaway advertisement continues to escalate, as The Golf Channel has officially decided to cancel the anticipated reality TV show that was set to premiere soon.
In the wake of the incident, both Good Good and Callaway have extended heartfelt apologies for a now-deleted social media video. The clip featured Garrett Clark pushing a female golfer to the ground and then aggressively shouting at her while she lay there.
The response from the public was quick and unforgiving, resulting in a series of setbacks for Good Good. They have not only lost their sponsorship deal with Callaway but also seen their association with an upcoming PGA Tour tournament stripped away.
Adding to their troubles, The Golf Channel announced the cancellation of the forthcoming ‘Good Good x Big Break.’ This decision was made just a day after the network initially said they would delay the show’s release by a week.
Initially, the release was postponed following a request from an unnamed sponsor, speculated to be Golf Magic, who wanted its branding removed. However, The Golf Channel ultimately opted to scrap the show entirely.
In a statement, a spokesperson for The Golf Channel said: ‘Following recent developments involving Good Good, and including the fact that the intended outcome of this series can no longer be fulfilled, Golf Channel will not be able to complete this season of Big Break as planned.
Good Good’s controversial Callaway advert has caused an almighty mess for the brand
The Golf Channel has now completely scrapped its upcoming Good Good reality TV show
‘While we are disappointed for the 12 competitors, our production team that worked tirelessly on the season, and the show’s passionate fans, we look forward to Big Break’s return to Golf Channel in 2027’.
Big Break is golf’s version of a reality TV show, pitting 12 aspiring golfers against each other in a series of unusual challenges, with players eliminated each week until only one winner remains.
It ran for 23 seasons from 2003 to 2015 before being canceled, but was set to make its big return this year in a partnership with Good Good. The show was due to be hosted by professional golfer and model Blair O’Neal and TV host Wells Adam.
The winner of the 2026 reboot was due to receive an exemption into the PGA Tour’s Good Good Championship in November – but the Good Good branding has now been pulled from that event.
On the PGA Tour’s website, the event is now titled the Austin Championship, with no sign of Good Good as the tour evaluates its ongoing partnership with the YouTubers.
Big Break x Good Good was due to see 12 aspiring golfers competing against each other
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Garrett Clark posted his own apology video after the disastrous Callaway advert was pulled
The full-60 second ad – for the Good Good-branded Callaway Quantum driver – was supposed to be a spoof of the popular horror movie ‘Obsession.’
But the opening of the advertisement shows Clark rushing over and body-checking Good Good member Alexis Miestowski as she reached for the golf club.
As Miestowski lay flat on her back on the ground, Clark is seen standing over before angrily saying: ‘Do not touch my new driver.’
The rest of the ad shows other members of the content team somehow becoming possessed by the golf club before the video ends.
In a video released following the backlash, Clark apologized and even called the commercial the ‘worst ad known to man’ – despite being the person at the center of the controversy.
‘I wanted to first start by saying, I personally want to apologize for playing the role in this skit, in this ad, at the magnitude that I did, and then on Good Good’s behalf and Good Good marketing team’s behalf, I wanted to say an apology as well because this is not at all what we stand for,’ he began.
The popular golf social media brand has seen backlash from fans and sponsors over the ad
The ad shows Clark standing over Alexis Miestowski and telling her not to touch his club
‘Once again, I want everyone to know that I do not support DV [domestic violence] abuse or any of that, of any kind. So that’s the first thing I want to say, and I also wanted to offer you guys some clarity on the situation, if you guys are willing to hear.’
Clark added that the ad was supposed to draw inspiration from the popular horror movie but clearly missed the mark.
‘Looking back, super dumb ad concept,’ he admitted. ‘Terrible ad in general, not the greatest idea.’
He was also keen to drive home the point that it was a ‘complete skit’ and ‘I didn’t actually tackle a woman’, adding: ‘I never would, and I didn’t.’