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As trading cards become increasingly popular commodities, more significant businesses are beginning to jump on the bandwagon.
A couple initially ventured into the world of high-end sneakers and streetwear, offering sought-after items from brands like Supreme and Yeezy. They soon expanded their offerings to include cherished collectibles such as Labubus figures and even beauty products from Rhode, particularly as demand soared.
After successfully converting a Moorebank warehouse into a trendy streetwear boutique and dessert haven, they’re now setting their sights on Pokémon cards. George, one of the owners, notes that the interest in Pokémon is “going through the roof.”
“I’ve got men between the ages of 45 and 50 reaching out to me,” George shared. “One enthusiast even requested 50 packs of our bundles.”
He went on to explain, “These are individuals who once invested in watches but have now shifted to Pokémon because, surprisingly, these cards often hold more value than a Rolex.”
“You buy a Rolex, you’re gonna flip it maybe in a year and make [up to] five grand, while you buy 50 packs worth five grand, and you might pull out a card that’s worth a few grand.
“It’s got a gambling aspect, it’s like a thrill.”
“One of the most incredible cards I’ve ever filmed was the PSA 10 1st Edition Charizard, the same card that Logan Paul just sold for over $1 million,” he told Nine.com.au.
“I got to reveal the PSA 10 grade of that card with its owner Will years before that sale, the whole day was very surreal.”
“I’ve seen card shows go from small events with maybe 100 attendees to massive conventions with thousands of people walking through the doors,” he said.
They say that Pokémon cards make up “at least 80 per cent” of tables at their shows, and they have seen cards worth as much as $80,000 at the events.
“Retail stores will always have a place in the hobby, though, especially as a space for people just to go during the week, to buy cards and sell cards,” Blair said.
Despite being one of the few secondary retailers flipping Pokémon products, George said it is only a matter of time before his competitors hop on the trend.
“Everyone’s gonna start, I guarantee every secondary resell store in Australia will be selling Pokémon within the next two, three, four weeks, because no one is spending money on anything else.
“Pokémon sells out instantly, they’ve got to go to the secondary market.
“You just got to chase what’s selling at the moment,” George said.
“In these current times, it’s so tough, so we’re hustling harder than ever.”
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